Wednesday, January 21, 2009

Jaguar to stay...Aston Martin to go

Ford President Mulally has recently announced that Jaguar is no longer for sale. Aston Martin however, will be under a new owner by the end of this year. Mulally, who joined Ford last year after working for 37 years at plane-maker Boeing, told reporters, The XF sports sedan has made its worldwide debut at the 2007 Detroit Auto Show as a concept car but according to managing director Bibiana Boeiro the car would be produced by early 2008, as replacement for the S-Type."Jaguar is not for sale at this time" ---this statement of the new boss doesn't necessarily mean that they are closing the possibility for future Jaguar sale.
This car represents a break from the overt retro styling of the XJ, S-Type and X-Type models, using clever design cues to create a new look for the struggling Jaguar brand. According to Callum the design philosophy behind the XF is:The interior features a very different take on Jaguar's traditional wood and leather finish. The XF still makes use of the wood and leather finish but the wood has been scorched black while the leather has been treated to look more like carbon fiber. It's definitely far from the burr walnut and cream Connolly hides. "Sports sedans were Jaguar's mantle with cars such as the Mk2 and Series 1 XJ of the 1960s - and we're having it back! But we're not harking back to another era for the sake of it.

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